Digitalisation of medical technology is changing the rules of play in competition and placing the business models of established companies under scrutiny.

The market for medical technology companies is facing radical change: Consolidations and the growing number of purchasing alliances are increasing pressure on existing business models. In addition, growth and profitability are becoming increasingly difficult to achieve owing to stricter regulations such as MDR and cost pressure in healthcare.

New opportunities with new technologies

New technologies offer many opportunities in this respect. They are already used to drive operational efficiency or smart networking in the Internet of Medical Things, and yet they can do even more. Through big data analyses, they can help to improve use and utilisation of devices and enable more precise diagnosis of illnesses. Additional optimisation potential can be leveraged in service through the use of Augmented Reality. These are just two of many examples of how digitalisation allows innovations to flourish so that companies are solidly positioned for growth in the future too.


Martin Egloff

Business Area Manager

bbv Switzerland

+41 41 429 01 33

bbv is ISO 13485:2006 certified

bbv Software Services AG is ISO-certified according to the quality management standard ISO 13485:2016 to ensure that software development for medical devices complies with the laws and regulations of the medical industry.

ISO 9001_ISO13485
Takeover of test management for a major medical project

Takeover of test management for a major medical project

Experience is the key to successful management of major projects. bbv supported the customer in developing a new diagnostics solution for contagious disease viruses by providing a very experienced quality expert in general test management and allowed valuable development time to be saved through the efficient approach adopted.

Success Story

Development of a device for detecting cervical cancer

An analysis device was to be developed swiftly for the HPV virus in order to diagnose cervical cancer at an early stage. Thanks to agile software development and test-driven development, bbv was able to fulfil the ambitious goal and deliver high-quality software. The C# development relied on the existing customer framework for the solution.

Success Story
Markus Grob, Chief Analytics Officer (CAO), Member of the Executive Board of ARGUS DATA INSIGHTS Schweiz AG

bbv guided us really efficiently to the cloud and gave us great support in setting up. Our team benefited enormously from bbv’s knowledgeable experts.

Data analysis with machine learning for decision-makers

Valuable insights as a basis for sound decisions: bbv collaborated with ARGUS DATA INSIGHTS Schweiz AG to develop a new, scalable and forward-looking analysis system that allows customers to filter out important trends and insights from comprehensive media evaluations using machine learning techniques.

Success Story

Poster on service meshes in microservice architectures

Service meshes generate a network abstraction for container-based applications and services in order to simplify their management. bbv’s DIN A2 poster explains the architecture of service meshes, highlights their popular features and looks especially at the topics of security, traffic management, telemetry and reliability.


Poster on the topic of user-centered design

Focusing product development as a whole on end users is the basic motto of user-centered design. The DIN A2 poster of the same name explains the most important principles, illustrates the cycle of request, solution and evaluation and lists the various advantages this process offers. A poster for every product owner and project manager.


Innovation workshops

From idea to business case. The innovation workshops provide a forum for us to develop business ideas with you relating to technological and methodological trend topics.

Innovation Workshops
Aus dem bbv-Blog
Four steps to new sources of income
Revenue Design

Four steps to new sources of income

New revenue streams, increased growth: this might sound simple, but can be a headache for many companies. So how can they identify new sources of income and how can bbv’s Revenue Design strategy help with this? To find out, we spoke to Martin Egloff, Business Area Manager at bbv.

Data, data, data! The secret to successful use of AI in your SME
Of data, use cases and the acceptance of AI

Data, data, data! The secret to successful use of AI in your SME

The abilities of AI tools like ChatGPT or Dall-E never cease to amaze. But how can artificial intelligence be used profitably in your company? bbv expert Michael Maurer outlines the most important success factors – suitable data, a dash of courage and the willingness to experiment with creative ideas.


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