bbv AI Hub and Pimcore – An unbeatable team

A company is to present its product to a customer. Artificial intelligence (AI) can be used to compile the necessary content for the presentation. But this is where things get complicated. Customer-specific data such as tiered pricing from ERP, interests from CRM, surfing behaviour from the product finder and selective products for the offer have to be painstakingly, and often manually, compiled.

What if sales employees were able to select a brochure template in the browser before the customer visit, adapt the tonality of the text and position the customer logo using drag and drop? The desired products, including customer-specific information such as prices and tiered pricing, could then be dragged and dropped together with automatically prepared photographic material, and finally the customer presented with a completely personalised brochure – all within a few minutes?

This is no utopia, and bbv is targeting precisely such scenarios: ‘What used to be raw materials in the analogue world is now information in the digital age – the most important currency. The greater the availability of information within a company, the more valuable it is’, explains Thomas Fischer, Head of Business Area DXS & AI at bbv.

Merge and process intelligently

How can companies become more efficient and increase their value? ‘By using a master data management platform like Pimcore’, says Fischer. Pimcore provides company data in a media- and channel-neutral way and ensures the interoperability of all types of digital information – so not just product information, as the name Pimcore incorrectly suggests. This allows use of product syndication, for example: ‘Instead of one shop window, my products are suddenly in hundreds or thousands. Data silos are broken down, information is brought together on one user interface and distributed via relevant channels – both internally and externally’, explains Fischer. Pimcore acts as a data hub that makes centralised data available and distributes it efficiently.

‘The combination of Pimcore and the bbv AI Hub impressively demonstrates how well thought-out combinations of technology and expertise can create real added value.’

Thomas Fischer

The vision of the Business Area DXS & AI

Of course, there are similar products on the market, but Pimcore consistently pursues the integrated approach of master data management and digital experience, which brings considerable flexibility to the implementation. It is not for nothing that Pimcore is listed in the top right-hand corner of Gartner’s ‘Magic Quadrant for Digital Experience Platforms (DXP)’.

But Pimcore alone is not enough. This is where the bbv AI Hub with its specialised AI agents is the perfect complement: ‘While Pimcore collates the data and makes it available, the bbv AI Hub takes on the task of intelligently processing information and creating content’, explains Fischer. Pimcore itself also offers integrated AI functions, but the bbv AI Hub goes much further. Together, the two tools form an unbeatable team for automated and AI-supported processes – often in the area of marketing and sales, with the option of flexible expansion to almost all business areas. ‘This combination allows us to solve major challenges in the marketing and sales process and significantly boost efficiency, savings and economic benefits’, emphasises Fischer.

Pimcore is an independent product, while the bbv AI Hub is the product of bbv’s expertise. What does bbv want to achieve with this combination? ‘The best for our customers’, says Fischer.

Thanks to its many years of experience as a consulting firm, digital agency and software service provider, bbv not only wants to implement Pimcore, but also establish itself as the leading Pimcore agency in the DACH region. The combination of Pimcore and the bbv AI Hub impressively demonstrates how well thought-out combinations of technology and expertise can create real added value – for companies that want to remain successful in an increasingly networked and data-driven world.