Three decades of bbv – a special anniversary and a reminder to us how it all began and where our journey has taken us. It all started with a bold decision. Our founders were young engineers, full of ideas and energy, but they felt stifled in their environment at the time. They wanted more, they wanted to shape the technology themselves and not just accept the status quo. This vision, the company’s passion for technology and the clear goal of doing things differently and, above all, better, provided the impetus for founding bbv.
Since then, our history has been characterised by technological advances and the courage to focus on new developments. These decisions have not only raised our profile in the industry, but have also determined our growth path. From new fields of application for C++ and the establishment of a competence centre for .NET to the cloud, IoT and most recently AI, which is revolutionising today’s business world. Thanks to its deep understanding of technology, bbv was always quick to recognise what the future might bring and then invest in these new technologies. Today, I can see that our teams are embracing this pioneering spirit just as our employees did back then: with an intrinsic interest in understanding and shaping new things.
Mehr als nur Technologieberatung
Von Pioniergeist und Technikfaszination zeugt auch unser CTO-Board – eine Plattform, um systematisch technologische Trends zu erforschen und strategisch zu bewerten. Dies natürlich immer im Kontext unserer Zielmärkte und Kunden sowie deren Visionen, Strategien und Prozesse. Denn erfolgreiche Digitalisierung geht über die reine Technologieberatung hinaus: Sie erfordert eine holistische Herangehensweise, die Strategie, Prozessoptimierung und Anwenderfreundlichkeit vereint. Nur so können wir auch unserer eigenen Vision – unsere Expertise in Projekte einbringen und dabei den Alltag der Menschen vereinfachen – gerecht werden.
bbv is therefore increasingly acting as an enabler for digital business in a wide range of industries – from the design of new business models and analysis of revenue sources to adjustments in organisational design. We use Dr. Pascal Sieber’s 3i transformation model as a methodological basis, which enables us to support companies not only technically, but also organisationally and strategically in the design and implementation of digital transformation processes and business models. In the area of digital experience, we also focus on offering end users a positive and intuitive experience that promotes the acceptance of digital solutions and thus creates effective added value in everyday life.
With our focus on digital business, the requirements profile of our employees has also changed. Whereas in the past the focus was on technical expertise and software development, today business management skills are increasingly in demand. Projects in this area require not only an understanding of code and technical architecture, but also in-depth knowledge of corporate strategies, value creation models and corresponding value streams. Our teams are therefore more diverse than before and we are recruiting more employees with a business background. This makes bbv a comprehensive partner for customers in the area of digital transformation, combining technology and business expertise.

Gelebte Vielfalt
Mit Blick auf den Fachkräftemangel stellt uns dieses geschärfte Kompetenzprofil vor Herausforderungen: Der Bedarf an qualifizierten Fachkräften ist hoch, passende Mitarbeitende zu finden wird jedoch immer schwieriger – eine Entwicklung, die sich durch den demografischen Wandel in Europa in den nächsten Jahren wohl weiter verschärfen wird. Besonders auffällig – und für mich schockierend – ist der geringe Frauenanteil in der IT, den ich hier in der Schweiz feststelle.
In order to counter the shortage of skilled labour and to be able to react more flexibly to customer requirements, we have added an important element with the shoring locations in Vietnam and Greece. Both shoring teams are of strategic importance to us. They not only increase our capacity, but also bring valuable cultural diversity to our company. In Vietnam, in particular, we have witnessed an impressive development, not only in terms of the availability of skilled labour, but also in terms of openness and enthusiasm for technical professions – and with a significantly higher proportion of women than in Switzerland. This is not only enriching on a personal level, but also strengthens our innovative power as a digitalisation partner. We remain committed to ensuring that IT professions are not only perceived as a male domain. It is not only important to arouse curiosity for technology, but also to create a culture in which diversity is lived and valued.
«Ich bin stolz darauf, dass wir uns als Unternehmen nie auf einen bestimmten Bereich beschränkt haben, sondern immer bereit waren, neue Wege zu gehen.»
Philipp Kronenberg
Agiles Wachstum
Wir bei bbv haben den Anspruch, weiter zu wachsen, und das sowohl in unserer Reichweite als auch in unserem technologischen Know-how. Der Weg dahin ist klar vorgezeichnet: Wir wollen unsere Kompetenzen in zukunftsträchtigen Technologien wie Cloud Computing, IoT und künstliche Intelligenz weiter ausbauen und neue Beratungsfelder erschliessen. Doch am wichtigsten ist, unsere Agilität zu bewahren und unseren Kunden Lösungen für ihre Herausforderungen bieten zu können.
In recent years, our working methods and self-image have changed considerably – and I am proud of the fact that we as a company have never limited ourselves to one specific area, but have always been prepared to break new ground. We set the bar high for ourselves: We want to play an active role in shaping technologies, business models and the future. Despite the current challenges, I am confident that we will continue to succeed thanks to our clear vision. Technology will penetrate more and more areas of life and digital solutions will become increasingly complex – bbv is ideally prepared to manage this change and support our customers with innovative and forward-looking solutions. This is what bbv is all about today and in the future – and what allows us to look to the next 30 years with confidence.
Der Autor
Philipp Kronenberg
Philipp Kronenberg ist seit Anfang 2014 CEO der bbv Group AG. Seit 2001 war er in diversen Rollen für die bbv Gruppe tätig. Davor sammelte Kronenberg Berufserfahrung als Controller und Treuhänder in diversen Branchen. Er studierte Betriebsökonomie an der Hochschule Luzern.

